Betr Partners With Polymarket To Launch Prediction Markets

Gaming and media platform Betr has announced a partnership with prediction market exchange Polymarket as the company prepares to expand into event contract trading. The agreement will allow Betr to introduce prediction markets on its app starting in 2026.

Good to Know

• Betr signed a multi year partnership with Polymarket.
• Prediction market contracts will launch on the Betr app in 2026.
• Users will trade contracts tied to sports, politics, and cultural events.

Betr revealed the partnership on Wednesday, describing the deal as a step toward adding prediction market functionality to the company growing digital gaming platform. The operator plans to give its more than 1 million paying users access to binary event contracts covering sports outcomes along with broader topics tied to politics, entertainment, and culture.

Company leadership sees prediction markets as a natural extension of the existing ecosystem inside the Betr app. The platform already offers fantasy sports contests, a social sportsbook, and casino style gaming products.

Joey Levy, cofounder and chief executive of Betr, described the partnership as part of a broader vision for the company future product lineup.

“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” he said. “Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade.”

Levy also pointed to Polymarket position within the prediction market sector as a key reason for the collaboration.

“There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”

Prediction Markets Continue Expanding Across Gaming Platforms

Prediction markets allow users to trade contracts tied to specific outcomes. Prices reflect the probability that an event will occur, and contracts settle once the result becomes known.

Platforms offering event contracts have gained traction across the gaming and financial technology sectors. Several companies have begun integrating prediction markets with sports focused apps to provide another form of real money engagement.

Polymarket founder and chief executive Shayne Coplan said the partnership with Betr could introduce the concept to a larger audience of sports fans.

“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” Coplan said. “Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.”

Coplan added that the collaboration would also allow Polymarket to expand the reach of its event contract infrastructure.

“This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country.”

Once launched, prediction markets on the Betr platform will sit alongside existing features such as fantasy contests and sportsbook style products, giving users additional ways to interact with sports and other real world events inside the app.