Bet9ja, powered by Logifuture, is putting boxing fans closer than ever to rising heavyweight Moses Itauma through a new four-part video series that follows his journey, his heritage, and his preparation for the year ahead. The project highlights Itauma’s connection to Nigeria and offers behind-the-scenes access rarely shared with the public.
Good to Know
Bet9ja, in partnership with Logifuture, has rolled out a new video series giving fans a closer look at unbeaten heavyweight prospect Moses Itauma as he prepares for his next bout. Itauma became an ambassador for the brand in August, opening the door for camera access during key moments of his training, including his win over Dillian White that moved his record to 13 victories with 11 knockouts.
The first episode of Bet9ja x Moses Itauma: The Homecoming is now live on Bet9ja’s YouTube channel, with more episodes scheduled for release.
The series captures Itauma’s October visit to Lagos. His arrival on a Bet9ja-branded private jet drew a crowd at the airport, and his visit included the Bet9ja-sponsored Chaos In The Ring event. The trip continued with sparring sessions at a local boxing gym, a stop at a Bet9ja retail outlet, and a celebration attended by well-known figures from Nigeria’s music, art, and political communities.
Since Itauma joined the brand, Bet9ja’s social following has grown by more than ten percent, climbing past 3.1 million followers across all channels.
Itauma has now returned to camp as he prepares for his fight against American opponent Jermain Franklin on January 24 in Manchester. Reflecting on his Lagos visit, he said:
“It was an immensely proud moment to return to the place of my father’s birth and the reception I received from everyone in Lagos was truly humbling. I am extremely proud of my heritage and I cannot say enough thanks to everyone for such a warm welcome and messages of support that I will take with me into my next fight in January.”
Logifuture CMO Ben Cove said the partnership continues to resonate strongly with fans:
“We are thrilled to be able to give fans unprecedented access to Moses through the Bet9ja x Moses Itauma: The Homecoming series and contribute to the excitement as he prepares for his next challenge against Jermaine Franklin. When we partnered with Moses, we knew we were backing an extraordinary talent destined to make his mark on world boxing. But beyond his ability in the ring, his connection to Nigeria and his pride in that heritage make him a perfect fit for Bet9ja. Moses embodies the energy, resilience and ambition that define Nigerian sport and culture. Seeing him return to Lagos and receive such a heartfelt welcome from fans shows exactly why this partnership matters – to him, to Bet9ja and to the millions who follow his journey. We’re proud to stand beside Moses as he continues to inspire and build his legacy, both in the ring and across the wider sporting community.”