bet365 Sportsbook Launches in Kansas as 14th US Market

bet365 has officially opened its online sportsbook to players in Kansas, marking another step in the company’s growing U.S. footprint. Following recent rollouts in Tennessee and Illinois, the global betting brand now operates in 14 states.

Good to Know

• bet365 is now live in Kansas for players 21+ within state borders.
• 14th U.S. market, joining states like Arizona, New Jersey, and Ohio.
• Launch promotions available for new and eligible users.

A New Option for Kansas Bettors

Sports fans across the Sunflower State can now sign up and place bets on a wide selection of events — from major league matchups to niche competitions — through the bet365 platform.

The list of states with access to bet365 now includes:

• Arizona
• Colorado
• Iowa
• Illinois
• Indiana
• Kentucky
• Louisiana
• New Jersey
• North Carolina
• Ohio
• Pennsylvania
• Tennessee
• Virginia
• Kansas

Regulatory Green Light and Launch Offers

Kansas regulators approved the operator earlier this year, clearing the way for the launch. The sportsbook is open to anyone aged 21 or older, provided they’re physically located inside the state.

To celebrate, bet365 has rolled out two introductory promotions for eligible customers, all within the state’s gaming guidelines.

“We are thrilled to bring the bet365 experience to sports fans in Kansas,” a company spokesperson said. “With our industry-leading product, user-friendly interface, and a reputation built over two decades, we’re excited to provide Kansans with a trusted and dynamic platform for their sports betting entertainment.”

bet365 Joins the Sports Betting Alliance

In another strategic move, bet365 recently became the fifth member of the Sports Betting Alliance (SBA), joining FanDuel, DraftKings, BetMGM, and Fanatics. The SBA advocates for regulated betting nationwide.

Alliance President Jeremy Kudon welcomed the new addition, saying bet365 shares the group’s mission to replace unregulated gambling with secure, legal alternatives for U.S. consumers.

FAQ

When did bet365 launch in Kansas?

The launch took place in August 2025, following state regulatory approval.

Who can use bet365 in Kansas?

Anyone aged 21 or older who is physically within Kansas borders can register and play.

Does bet365 offer welcome bonuses in Kansas?

Yes. Two promotional offers are available for new and eligible customers, in compliance with state rules.

Is bet365 part of any industry group?

Yes. It is a member of the Sports Betting Alliance, which promotes regulated betting nationwide.

Summary

The bet365 Kansas launch expands the brand’s U.S. presence to 14 states, offering local bettors more choice in a growing legal sports betting market. With promotional offers for new customers and the backing of the Sports Betting Alliance, bet365 is aiming to establish itself as a go-to platform for sports fans in the state