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bet365 has expanded its soccer promotions with “Sub On Play On,” a feature that ensures bets remain valid even if the selected player is substituted. This new addition will be available in multiple European regulated markets, giving bettors a fresh and engaging way to wager.
Instead of losing a bet when a player leaves the field, the wager automatically transfers to the incoming substitute. This innovation eliminates the frustration of losing a bet due to a substitution, maintaining the excitement until the final whistle.
For example, if a bettor places a wager on Alexander Isak to score two goals in a Premier League match and he gets substituted after scoring once, the bet shifts to his replacement—such as Callum Wilson—who can still fulfill the original bet.
Although this concept is new to bet365, similar features already exist in the industry. Paddy Power’s “Super Sub”, William Hill’s “Impact Sub”, and a past offering from Sky Bet have all introduced variations of this concept. However, bet365 is taking a wider approach by launching it across 20 markets and multiple competitions, including:
This large-scale rollout reflects bet365’s commitment to enhancing the sports betting experience by keeping wagers active, even when in-game changes occur.