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Amelco, a sportsbook and solutions platform, has partnered with Radar in an effort to improve its geolocation technology. The goal of this partnership is to provide Amelco’s growing North American operator network with accurate and seamless location verification.
Brandon Walker, Amelco’s Head of Business Development, emphasized the importance of this partnership. He stated, “This new partnership is yet another string to Amelco’s bow, allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.” As new markets in North America continue to regulate, it is crucial for operators to stay compliant. Amelco’s dedication to compliance and user experience ensures that its partners remain industry leaders.
The omnichannel technology that Amelco has developed specifically for the North American market are well known. The business offers multi-state wallets, custom mobile apps, and an internal player account management system (PAM). Amelco also provides several data streams, a sportsbook, and a casino. Amelco is now a major player in the market because to its wide variety of services. Amelco has partnered with Radar as well as other well-known organizations including Entain, Hard Rock Bet, Saracen Casino, Fanatics, and Flutter. Amelco’s wide reach is demonstrated by the fact that it currently operates in 17 US states.
Radar, established in 2016, ventured into the gaming industry in 2023. Before entering gaming, Radar provided services to clients in the retail, restaurant, payments, and logistics sectors. Radar’s entry into gaming marks a significant milestone in its growth trajectory.
Nick Patrick, Co-Founder and CEO of Radar, highlighted the demand for advanced geolocation solutions in the iGaming industry. He remarked, “iGaming operators are demanding geolocation alternatives. We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable and cost-effective.”
With this partnership, Amelco and Radar aim to set new benchmarks in geolocation technology, ensuring that operators can provide seamless and secure experiences for their users.