888 Holdings Launches Mr Green Brand in Germany

888 Holdings plc, a top betting and gaming company with globally renowned brands such as 888, William Hill, Mr Green, and SI Sportsbook, has announced the launch of its award-winning online gaming brand, Mr Green, in Germany.

Germany is a crucial growth market for 888, and the company aims to establish a robust market position and expand quickly using its customer-focused, best-in-class products and brands. In early 2023, the company obtained an official gaming license in Germany, and it has moved quickly to launch its products on a locally regulated basis.

The launch of Mr Green in Germany is unique since it is the first time that the Mr Green brand is available on the 888 proprietary technology platform. The launch leverages the group’s in-house technology and the existing brand awareness of Mr Green in Germany, offering a feature-rich, differentiated, and unrivaled product to players in the market.

Amit Berkovich, Vice President Head of Poker and Rest of World Managing Director at 888 and William Hill, stated, “Mr Green will be the group’s spearhead brand in the German market alongside our 888 brands. Its launch is a great example of what focus, collaboration, and dedication can achieve. We have been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.”

The company is excited to offer its enhanced product to thousands more players in the market and plans to bring other Mr Green markets onto its single technology platform in the coming months.