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In order to incorporate its cutting-edge customer engagement platform into Amelco’s sports betting system, Xtremepush and Amelco have formed a strategic alliance. Through this partnership, Amelco hopes to improve individualized player interactions and solidify its place in the growing US market.
In an effort to expand its presence in North America, Amelco recently teamed up with NVenue to launch NASCAR microbetting markets. Now that Xtremepush’s technology is integrated, Amelco aims to improve its customized operator solutions. Through the integration, Amelco will be able to offer gamification features, engagement tools, and personalized messaging to improve player retention and betting experiences.
Brandon Walker, Business Development Manager at Amelco, highlighted the significance of this collaboration. He stated, “We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement. We’re excited to partner with them as we continue to roll out our sportsbook solution in more North American markets, leveraging their customer platform to boost personalised messaging capabilities for operators.”
Xtremepush specializes in AI-driven engagement tools designed to optimize user experiences. The company’s ‘plug and play’ functionality allows operators to integrate conversion-focused solutions effortlessly. This approach ensures Amelco’s sportsbook partners can maximize customer retention and interaction through targeted messaging and gamification.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, expressed enthusiasm about the deal. He said, “It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market. This agreement will empower Amelco’s operator partners to deliver engagement, gamification and AI tools through a seamless ‘plug and play’ functionality that increases conversion rates and offers proven results.”
With this partnership, Amelco continues to strengthen its sportsbook solutions, while Xtremepush expands its influence in the growing US betting sector.