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One of the largest (online) betting and gaming operators in the world, William Hill is launching a new TV campaign in the UK with a shared message of passion for sport and gaming among close friends.
The ads will be shown primetime just in time for the Euro Cup and feature William Hill ambassadors Sir AP McCoy, Jermaine Jenas, Rio Ferdinand and Robbie Savage alongside a number of ‘excited fans’.
Charlotte Emery, Chief Brand Officer at William Hill, said about the campaign:
“We are excited about the launch of the new campaign and the master launch of our iconic global brand. William Hill is a brand that is loved and respected across the world, and it was really important for us to unify our global brand under one single identity.”
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Former Welsh national player and brand ambassador, Robbie Savage added:
“I have been with William Hill for over 12 years. They are a great company to work with, and it was great fun being in the advert with my mates Rio, AP and Jermaine.”
This round of advertisements will also include attention for safer gambling. William Hill is committed to allocate 20% of its advertisement slots for creating awareness about safe gambling.
Emery said:
“As a responsible operator, we understand the importance of safer gambling, and we hope the new safer gambling creative will encourage customers to enjoy our products safely.”