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| Published On Jan 30, 2023 11:58 pm CET  |  Updated on Jan 29, 2025 7:43 am CET | By iGaming Team

What has influenced the growth in online soccer betting in South Korea?

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South Korea is a nation that is infatuated with soccer, so much so that every weekend sees locals betting on the sport as the country’s teams battle it out in the K-League. However, it wasn’t always like this – the interest in soccer and the surge in online betting began only after a few key events in the nation’s history. Below, we’ll look back at how the revolution started and which significant developments made the country fall in love with the sport.

In the beginning

Before 2002, South Korea did not have a lot of time for soccer as the locals were somewhat ambivalent about the sport. This trend carried on internationally as global fans didn’t immediately think about the beautiful game whenever South Korea was mentioned in the same way they did when the likes of Brazil or France were brought up in conversation.

However, following an incredibly successful joint hosting of the 2002 World Cup where they made history and defied the odds by finishing in fourth place, the county earned an enormous amount of international respect and, crucially, captured the public’s attention. South Korea then became synonymous with soccer and the country has continued to build on the foundations that were laid during the 2002 World Cup.

The 2002 fairytale lives on

Tellingly, since the 2002 World Cup where South Korea was involved by virtue of being the hosts, the country has gone on to successfully qualify for every World Cup since. It is an astonishing record and one that illustrates how the country was able to grab its chance with both hands, in the sense that it capitalized on the fleeting yet powerful momentum that a World Cup gives any host nation.

There is, of course, no guarantee that hosting nations will maintain a positive legacy – you only need to look at how South Africa has fared since they staged the 2010 edition, with the country failing to qualify for all of the World Cups since, to see this. By contrast, South Korea reminded everyone that their 2002 legacy was alive and well after reaching the round of 16 in the 2022 World Cup following a stunning victory against Cristiano Ronaldo’s Portugal.

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Additionally, this famous win comes on the back of beating Germany at the 2018 World Cup. This result at the Kazan Arena against Joachim Löw’s men was arguably the most famous result in the country’s history when you consider that Germany was, at the time, tipped to win the World Cup.

Two decades of unprecedented progress has a country sold on soccer

Undoubtedly, the last 21 years have seen the Taegeuk Warriors give their nation many unforgettable moments which has, in turn, propelled the sport into the hearts and minds of all South Koreans.

In fact, soccer is now the second most popular sport in the country after baseball. Further proof of this unprecedented rise in interest in soccer can be found in this guide to online betting in South Korea. This page lists the best Korean betting sites in order to assist punters in making an astute choice when it comes to picking a bookmaker. Tellingly, the directory focuses on the fact that these leading bookies accept bets on the country’s two most popular sporting competitions, the KBO and K-League. The KBO league is, of course, the nation’s baseball league which nowadays is in direct competition for the public’s undivided attention with a host of punters preferring to bet on the K-League. Put differently, while baseball may just edge soccer in the popularity stakes for now, that could change as soccer continues to enjoy exponential growth.

Success abroad

Another factor that is driving the spike in interest in soccer is that more and more South Koreans are making the move from the K-League to play in the Premier League.

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Indeed, the steady stream of South Korean exports to England to play in the world’s most-watched league provides telling insight into what could be behind the accelerated growth in online soccer betting in the country. In particular, the success of players like retired Park Ji-sung, current Tottenham Hotspur striker Son Heung-min, and Wolverhampton forward Hwang Hee-chan has inspired a country that ultimately beams with collective pride every time they play in the Premier League.


Yes, every ball that these international exports kick is simultaneously kicked by tens of millions of South Koreans back home who eagerly follow their every move whilst they do battle in the world’s most prestigious domestic tournaments.

There’s no looking back now

Historically speaking, this country may have been a relative newcomer to soccer but, thanks to an extraordinary journey since the 2002 World Cup, South Korea has become one of the most influential and active members of the global soccer community. As a result, it is no surprise that the popularity of betting on the sport has grown ever since.