VfB Stuttgart Names bet365 as New Team Partner for Bundesliga Season

VfB Stuttgart is starting the new Bundesliga season with a fresh partner in the stands. The club confirmed that bet365 has joined as an official team partner for 2025-26, adding another global betting brand to Germany’s top football league.

Good to know

• bet365 will feature at Stuttgart’s MHP Arena on every matchday.
• The company will highlight responsible gambling as part of the partnership.
• The new season opens at home against Borussia Mönchengladbach on Saturday.

Partnership details were announced ahead of Stuttgart’s home opener. Fans tuning in and filling the MHP Arena will notice bet365’s branding across LED boards, stadium banners, and the club’s digital platforms.

Rouven Kasper, chief marketing and sales officer at Stuttgart, explained why the collaboration made sense:

“We are delighted to welcome bet365, one of the world’s leading online sports betting brands, as an official team partner of VfB Stuttgart.”

Kasper added that Stuttgart placed strong importance on responsible gambling before sealing the deal:

“With bet365, VfB Stuttgart gains a partner that is actively committed to player protection and fully committed to promoting responsible gambling. This was a prerequisite for us entering into this partnership.”

On the other side, bet365 sees the agreement as an opportunity to connect with a passionate fan base. Alex Sefton, the company’s global chief marketing officer, shared the excitement:

“We are excited to partner with VfB Stuttgart, a club with a rich history and a very passionate fan base. We look forward to supporting the Reds in this Bundesliga season and cannot wait to experience the atmosphere within the MHP Arena.”