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Underdog Fantasy has strengthened its responsible gaming strategy by becoming the first US-based operator to integrate Sportradar’s Bettor Sense platform. The AI-driven tool, launched in July 2025, is designed to detect early signs of gambling-related risk and provide players with personalized support.
Good to Know
Underdog’s VP of Responsible Gaming, Adam Warrington, described the partnership as an important step in advancing player protection across the company’s platforms. Warrington said:
“Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types.”
He spoker of the role of direct clinical support as part of the rollout:
“The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
The platform leverages artificial intelligence to identify patterns that may indicate risky play or problem gambling behavior. Once detected, it offers targeted interventions and directs players to care services through Birches Health. This ensures that individuals showing early signs of harm have immediate access to both education and professional help.
The system isn’t limited to risk detection—it also gives operators tools to integrate safer play directly into their everyday business operations, making responsible gaming less of a compliance checkbox and more of a standard feature.
Jim Brown, Sportradar’s Head of Integrity Services and Athlete Wellbeing, praised Underdog’s adoption of Bettor Sense:
“We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”
Underdog has made multiple moves in 2025 to reinforce its safer gaming agenda. Earlier this year, it teamed up with Epic Global Solutions to host responsible gaming workshops for staff and players, using personal storytelling and training to foster awareness.