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In the UK, Ireland, Greece, Italy, and Romania, UFC has partnered with NetBet, designating the gaming site as its Official Sportsbook and Betting Partner. In important European markets, this strategic alliance will result in more betting possibilities and improved fan interaction.
The partnership begins on March 22nd at The O2 in London with UFC FIGHT NIGHT: EDWARDS vs. BRADY. During live events, NetBet will have prominent visibility inside the Octagon® as part of the arrangement. NetBet’s branding will also be visible to fans who watch UFC’s global broadcast feed and interact on digital and social media platforms.
Nicholas Smith, TKO Senior Vice President and Head of International Business, highlighted the significance of the deal. “As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” he said. “We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.”
This partnership enhances UFC’s expansion into the European market while giving NetBet a platform to connect with MMA enthusiasts. NetBet CEO Marcel Prioteasa expressed his excitement, saying, “We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organization with the elite betting experience our customers expect.”
NetBet’s integration with UFC events will offer fans more interactive betting experiences. As 2025 approaches, the collaboration aims to amplify fan engagement by introducing new ways to connect with the sport. With an increasing MMA fanbase across Europe, NetBet expects this partnership to fuel further growth and provide enhanced sports betting options.