Superbet and Genius Sports Deepen Collaboration in Extended Partnership Deal

Genius Sports Limited, the official data, technology, and commercial partner that drives the ecosystem that connects sports, betting, and media, has entered into a customised marketing and player engagement collaboration with Superbet Group, a prominent pan-European betting and gaming company.

Genius Sports and Superbet Group will collaborate closely to create, build, and launch a suite of exclusive new prediction games to engage Superbet clients as part of a new strategic collaboration. Genius Sports’ data-driven fantasy, trivia, and pick-em games are used by partners such as the NFL, MLB, Betway, and dozens more throughout the world.

This deal complements Genius Sports and Superbet’s long-standing cooperation in official statistics, trade, and live streaming. This arrangement, which was expanded earlier this year, offers Superbet with official data-powered LiveData and LiveTrading solutions across hundreds of events each year, including the English Premier League and low latency broadcasts across several sports.

Genius Sports will deliver highly targeted programmatic and dynamic creative services to push players towards the new predictor solutions and other promotions in order to create new value for Superbet across the entire player lifecycle.

This relationship is part of Superbet Group’s larger strategy, which sees technology as the primary driver of the company’s exponential development. This motivates Superbet to develop unique technology that can be scaled to global leader standards, while also collaborating with suppliers like as Genius Sports, who have a strong international reputation in certain product sectors.

Chief Revenue Officer at Superbet Group, Adam Shaw, said:

“The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports & gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognize Genius Sports Limited is the right kind of partner, that can increase the variety of our digital offering and enhance the quality of our customer experience.”

MD, Media & Engagement at Genius Sports, Josh Linforth, commented:

“Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers. Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.”