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In an effort to hasten the platform’s growth, Starkel Capital Management (SCM) has made a strategic investment in Atlas World Sports. The funding will help Atlas World Sports expand its market reach and fulfill its goal of being a one-stop shop for sports wagering.
By compiling real-time odds from more than 20 major sportsbooks, Atlas World Sports makes sports betting easier. It lets customers manage several sportsbook accounts, compare betting lines, and obtain AI-driven game predictions—all from a one interface, much like travel websites like Expedia and Kayak.
“With the US sports betting market projected to surpass $83.6 billion by 2029, Atlas World Sports is well-positioned in this large and growing sector,” SCM stated.
Atlas World Sports integrates artificial intelligence to personalize user experiences. Machine learning technology tailors betting recommendations, delivers customized news feeds, and provides predictive analytics to enhance decision-making.
The platform has also expanded through acquisitions and partnerships. In late 2024, Atlas World Sports acquired LockSpread.com, strengthening its fantasy sports offerings alongside Maximum Fantasy Sports, which it had previously acquired.
Additionally, the platform maintains official agreements with leading sports leagues, including the NFL, NBA, MLB, NHL, PGA, and UFC. It also collaborates with top sportsbook operators such as BetMGM, DraftKings, FanDuel, Caesars, and ESPNBet.
“Atlas World Sports is revolutionizing the way sports fans engage with betting by integrating advanced AI-driven insights and real-time data aggregation,” said Beau Starkel, Managing Partner of SCM. “We are excited to support their expansion as they continue to disrupt the market.”
Robert Kraft, CEO and Co-founder of Atlas World Sports, emphasized the significance of the partnership, stating, “This investment will accelerate our marketing efforts, expand our AI capabilities, and allow us to solidify our position as a premier sports betting and fantasy sports destination. We are just getting started!”
Atlas World Sports is available to users aged 18 and older in the U.S. New users can sign up through email, Facebook, or the Apple/Google App Stores to access real-time betting data and sportsbook comparisons.