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The 2024 Champions League finalists Borussia Dortmund and StarGames have landed a high-profile collaboration. StarGames will receive broad brand exposure during all BVB Bundesliga home games thanks to this partnership. The operator’s logo will be prominently shown at SIGNAL IDUNA PARK, one of the most iconic football stadiums in the world with an average attendance of over 80,000 fans, on the 360° LED advertising boards and other significant advertising areas.
Millions of supporters of the eight-time German champions will see the StarGames emblem displayed on stadium TV and many digital channels thanks to this agreement. With prominent branding placement throughout Borussia’s social media channels, StarGames.de will benefit from its exclusive presentation of the well-liked “Game Facts.”
Starting in August for the 2024/25 Bundesliga season, StarGames will introduce various promotional activities. These include engaging content formats and exclusive ticket giveaways for the StarGames community. This initiative aims to deepen fan engagement and boost brand loyalty.
László Pados, Brand Manager at StarGames, expressed excitement about the partnership: “We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit, and fair play – cornerstones that resonate deeply with our philosophy at StarGames. It also makes us and the entire Greentube Group very proud to be the first German online gaming platform focusing on secure online entertainment to announce such an extensive partnership with one of Germany’s top clubs. We are looking forward to working together.”
Carsten Cramer, Managing Director of Borussia Dortmund, welcomed the new partnership: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”
Gerald Hattenberger, Director of Marketing Operations at RMG, Greentube, commented on the partnership’s synergy: “Borussia Dortmund’s success is based on a clear, straightforward vision, unconditional commitment and the strong involvement of its fans. This creates an energy that makes great things possible, as the recent performances in the Champions League have impressively demonstrated. We are inspired and excited to be part of the BVB family and realise joint projects out of conviction.”
This partnership marks a significant milestone for StarGames, aligning with one of Germany’s top football clubs to enhance brand presence and fan engagement.