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UFC®, the leading mixed martial arts organization globally, has formed a sponsorship alliance with Stake, recognized as the top cryptocurrency gaming and sports betting brand. This collaboration aims to enhance the betting experience for UFC enthusiasts by offering Stake’s unique promotions, VIP experiences, and original content featuring UFC stars, including Israel Adesanya, UFC champion and Stake’s inaugural brand ambassador.
Nick Smith, UFC Vice President of Global Partnerships, expressed excitement about the partnership:
“We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience.
“UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC.”
UFC boasts over 625 million fans and 180 million followers across social platforms, staging more than 40 live events yearly in prestigious global arenas. Stake’s enthusiasm for UFC and determination to offer unparalleled betting experiences underline this partnership’s potential to redefine fan engagement.
A Stake.com spokesperson said:
“All of us at Stake are massive UFC enthusiasts. We are excited to collaborate with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion.”
Moreover, Stake has expanded its presence into Formula 1, rebranding the Sauber F1 team as the Stake F1 Team for the 2024 and 2025 seasons, following its separation from Alfa Romeo. This move, driven by Edward Craven‘s substantial investment, signifies Stake’s broadening footprint in premier sports sponsorships, already including a shirt sponsorship deal with Everton FC in the Premier League.