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A ground-breaking agreement has been formed between Spotlight Sports Group (SSG), a pioneer in technology, content, and media that offers distinctive betting experiences, and FTN Network. SSG has updated three platforms for its new associate as part of the engagement.
The betting and daily fantasy sports industries depend on the economical, adaptable, and trustworthy data provided by FTN Network. FTN provides reliable sports data and tools to individual clients, new bookmaking ventures, and established businesses.
As per the deal, SSG’s cutting-edge publishing platform will be used by FTN’s platforms, including FTNFantasy, FTNBets, and FTNDaily. The three platforms may now take advantage of SSG’s checkout services and Software-as-a-Service (SaaS) products thanks to this connection.
With SSG’s affiliate management services now available across all of its platforms, FTN Network can make sure that its partners receive offers that are both pertinent and appealing.
Managers are now able to elevate and customize their clients’ user experiences thanks to improvements to FTN’s platforms. These developments are consistent with FTN’s dedication to organic platform growth and ongoing improvement of the user experience.
Kevin Adams, the founder and CEO of FTN Network, extended a warm welcome to SSG and emphasized how the collaboration will enable his company’s technical ambition. The partnership strengthens FTN’s position as a top resource for fans of fantasy sports and sports bettors.
“Our vision for our redesign was to provide a cleaner, more modern, and premium user experience for our subscribers.” – Kevin Adams, Founder & CEO, FTN Network
Senior Vice President of B2B Partnerships at SSG, Rick Wolf, praised FTN Network for its clever application of SSG’s products. Wolf claimed that FTNFantasy, FTNBets, and FTNDaily are all resonant with FTN’s dedication to user-friendliness, discoverability, and additional features utilizing proprietary data.
Wolf further emphasized that FTN’s strong search engine optimization (SEO) skills were retained by the integration procedure.
“The upgrades were implemented across the board using our new SaaS capabilities and delivered in collaboration with the great team at FTN Network. The upgrades feature a cleaner and more personalized design allowing for greater findability, which allows FTN Network to stand out amongst the competition with premium services for the upcoming NFL season.” – Rick Wolf, SVP of B2B Partnerships, SSG
Within the industry, SSG’s material is recognized as the finest of the best. Sky Betting and Gaming hired SSG to develop a dedicated content center for this year’s Cheltenham Festival in March as a result of this recognition.