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SportsGrid Network, a leading multimedia content and technology business, has publicly backed the American Gaming Association’s (AGA) Responsible Marketing Code for Sports Wagering. Initially released in 2019, the code provides a guideline for ethical advertising within the legal sports betting industry.
The AGA’s code outlines voluntary limitations on target audiences, outlets, marketing language, partnerships, and branding of materials, while requiring the incorporation of responsible gaming messaging. By endorsing this code, SportsGrid Network commits to promoting responsible gambling and encouraging informed decisions by consumers in the marketing of sports wagering on its multimedia platform.
Adam Kaplan, Chief Operating Officer at SportsGrid, expressed support for the initiative, stating, “The AGA’s responsible marketing code sets important standards for the industry to embrace, and SportsGrid is pleased to endorse this initiative.” He further emphasized the company’s dedication to adhering to the code across all marketing and advertising of sports wagering on SportsGrid’s platform.
Casey Clark, Senior Vice President at AGA, highlighted the importance of collective responsibility in the industry. He emphasized that stakeholders in the marketing of sports wagering—including sportsbooks, media, leagues and teams, and others—should prioritize responsible practices. “Importantly, leaders like SportsGrid from across the sports betting ecosystem are sharing in these commitments and helping to raise the bar on responsible advertising,” Clark added.
In addition to endorsing AGA’s Marketing Code, SportsGrid Network also recently pledged support to the AGA’s “Have A Game Plan. Bet Responsibly.” public service campaign. Initiated in 2019, this campaign seeks to unify sports betting stakeholders around a common consumer education platform, focusing on four pillars of responsible betting.