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Sportradar has announced the incorporation of its ad:s technology into Snapchat, the visual messaging app owned by Snap Inc. This integration establishes a new avenue for betting operators to engage and acquire customers through the sports technology firm’s paid social media advertising service.
By extending the ad:s paid social media advertising solution to Snapchat, Sportradar can link sportsbook operators to the app’s 375 million daily active users and over 750 million monthly active users. Snapchat’s sophisticated age and location targeting capabilities ensure that only eligible audiences are reached. Snapchat is a valuable addition to the ad:s portfolio, given its popularity in mature markets like Western Europe and the burgeoning sports betting market in the United States.
Tailored specifically for the sports betting and igaming sectors, Sportradar’s ad:s paid social solution leverages artificial intelligence to equip operators with deeper insights into their customers and the means to deliver personalized ads to individuals across Snapchat’s advertising offerings. By employing data-driven automation and programmatic technologies, ad:s can instantly generate millions of ad creatives and precisely target their delivery to legally-aged sports bettors on social media, allowing operators to send the right message to the right customer at the right time.
Florian Geheeb, Global Director Advertising Sales at Sportradar, stated:
“More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers. By integrating our industry-specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimize the marketing performance of sportsbook operators.”
Ross Hartnett, Manager of Real Money Gaming at Snap Inc., remarked:
“We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds, and more. By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”
Sportradar’s ad:s paid social media advertising service offers features such as campaign management, real-time performance optimization measurement tools, and automated creative production showcasing the latest sports fixtures and betting odds.
Sportradar maintains the highest standards of socially responsible advertising across its ad:s service, ensuring all campaigns comply with required regulations. The ad:s platform can accurately target all ads to reach only social media users of legal gambling age, and Sportradar encourages all its clients to exclude identified ‘at-risk’ individuals from their paid social activity and digital advertising.