Sporting Risk, a renowned expert in Betting, Forecasting, and Sports Analytics, has introduced a trio of Same Game Multis (SGMs) products, aiming to elevate customer engagement and bolster operator revenues through this essential sportsbook feature.
Sporting Risk’s SGMs, also referred to as Betbuilders, have been enriched with real-time insights, empowering customers to make well-informed decisions. These SGM combinations incorporate proprietary player and team statistics markets, differentiating operators from their competitors. This expanded offering enables operators to cater to specific regions that may have been underserved in the past.
Andy Phillips, Chief Commercial Officer at SportingRisk.com, emphasized the unique features of their SGM platform. He stated, “Our state-of-the-art SGM platform goes beyond the current best-in-class offering by using statistical insights to select the combinations and presenting customers with that context. Then we add a huge range of proprietary player markets and deeper league coverage to the mix to give operators the most engaging version of this key product.”
Sporting Risk’s commitment to enhancing the SGM experience reflects the ever-evolving nature of the sports betting industry. These innovative SGM products promise to not only attract new customers but also retain existing ones by providing a richer and more engaging betting experience.