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North Carolina is moving closer to launching sports betting, though the exact date remains unknown. Legislators are actively working on rules to regulate and market sports betting in the state. Two sports betting rules packages have already been approved by the North Carolina sports betting committee and lottery commission, focusing on how sports betting will be regulated and ensuring responsible gaming. More rules may be added in the future.
Unfortunately, sports betting won’t be available in North Carolina in time for the Super Bowl, disappointing local football fans. However, there’s hope that it might be ready by March Madness, a significant event for local teams like North Carolina and Duke.
A key change in the sports betting bill requires operators to partner with state sports franchises, PGA Tour courses, or NASCAR tracks to apply for a sports betting license. So far, four operators have secured such partnerships: FanDuel with the PGA Tour, Fanatics Betting and Gaming with the Carolina Hurricanes, bet365 with the Charlotte Hornets, and PENN Entertainment (ESPN BET) with Quail Hollow Club and the Wells Fargo Championship.
According to Sterl Carpenter, Deputy Executive Director of Gaming Compliance and Sports Betting for the North Carolina Lottery Commission, 14 operators have requested a sports betting application, though not all have submitted their applications yet.
North Carolina will permit up to 12 online sports betting operators and eight retail sportsbooks. The deadline for sports betting applications is Wednesday, Dec. 27, and more partnerships are anticipated.
The approved rules also include advertising and marketing restrictions. Advertisements and promotional materials cannot target primarily underage audiences, including on social media. Marketing on college campuses, in school papers, or on college TV stations is prohibited. Furthermore, promotions are banned at events where underage audiences make up 25% or more of the attendees.