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Strengthening their relationship, Salsa Technology and First Sportsbook want to improve sports betting in Brazil. Through this partnership, First Sportsbook’s state-of-the-art technology and Salsa’s extensive local knowledge are combined to create a potent solution for operators in the regulated Brazilian market.
Prominent in the sports betting sector, First Sportsbook is well-known for its sophisticated and reliable platform. Operators utilizing this platform can now take use of the combined strengths of these leading industry figures as it is completely integrated into the Salsa Omni PAM. In the cutthroat world of sports betting, this integration guarantees a smooth experience by providing high availability and horizontal scalability, two essential elements for business expansion and client happiness.
Peter Nolte, Founder of Salsa Technology, emphasized the importance of this partnership: “The regulated Brazilian market represents a massive opportunity for operators as long as they have the right local know-how and technology. Thanks to our partnership with First, operators who use Salsa Omni PAM will now have an integrated Sportsbook solution that will truly allow them to experience horizontal scalability and high availability—crucial elements for business growth and customer satisfaction.”
To further support this initiative, Salsa Technology has launched a dedicated page on its website for First Sportsbook. This page provides operators with comprehensive resources and showcases the platform’s features. Additionally, a specialized team offers 24/7 support to ensure the success of operators leveraging this powerful solution.
Both Salsa Technology and First Sportsbook will showcase their offerings at the upcoming CGS Recife event, where they will discuss migrations to the Salsa Omni & First Sportsbook package. The event, set for August 29-30, 2024, at the Recife Expo Center, is a prime opportunity for operators to explore this dynamic partnership.
Tom Light, CEO of First Sportsbook, highlighted the collaboration’s impact: “Our technology combined with Salsa’s second-to-none local insights makes a powerful force. This collaboration means operators expanding into the region benefit from a secure and performance-focused solution that is unmatched in the industry.”