350% or 5BTC + 150 Spins!
New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins
Unprecedentedly, Flutter’s Paddy Power announces a huge £1 million gift to Prostate Cancer UK, reaffirming its commitment to humanitarian causes. This historic contribution comes after the successful Big 180 campaign—a joint venture with the PDC for the World Darts Championship.
During the tournament, Paddy Power promised to provide £1,000 for each 180 points won at the storied Ally Pally. An initial gift of £914,000 was raised thanks to an astounding 914 180s. Nevertheless, in a show of unrelenting commitment, Paddy Power chose to give a further £86,000 to the fund, making an incredible total of £1 million.
In addition to shattering records, the campaign also launched the Ballon d’Art trophy, which was given to Luke Humphries in recognition of hitting the most 180s—a sign of the most support given to Prostate Cancer UK.
The primary objective of the Big 180 campaign was to steer attention towards Prostate Cancer UK’s 30-second online risk checker tool. The initiative successfully raised awareness that 1 in 8 men is diagnosed with the curable disease if detected early. The tournament saw an impressive surge in engagement, with over 125,300 men checking their risk – a fivefold increase from the previous year.
British Prime Minister Rishi Sunak lauded the campaign’s impact on both awareness and fundraising. He stated, “Paddy Power’s Big 180 campaign has now chalked up an impressive £1m for Prostate Cancer UK and has helped to save lives by raising awareness of the need to get checked out.”
Paddy Power’s dedication to the Big 180 initiative and the sizeable gift are in line with the Positive Impact Plan, Flutter’s worldwide sustainability policy. By 2030, this program—which falls under the “Do More” pillar—aims to improve 10 million lives and strengthen communities. The initiatives of Paddy Power provide witness to the company’s commitment to having a good influence outside of the gaming industry.
Rachael Kane, spokesperson for Paddy Power, expressed satisfaction with the campaign’s impact, stating, “But knowing that our Big 180 campaign has had this level of impact puts it all into context.”