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PokerStars and Play’n GO have teamed up to launch an exclusive Detroit Red Wings themed game for their Michigan customers, capitalizing on the popularity of the NHL team. This new offering marks another successful collaboration between the two companies, following several joint projects in Europe and the US.
The concept for the Detroit Red Wings game originated earlier in the year. Since then, Play’n GO’s creative team has been diligently working to design this exclusive game, tailored specifically for PokerStars‘ clientele in Michigan. The launch aims to provide Detroit Red Wings fans with an engaging and unique gaming experience.
This partnership between PokerStars and Play’n GO in Michigan is part of a broader expansion strategy for both companies. Recently, Play’n GO expanded its European presence by partnering with William Hill to offer its diverse range of games to players in Italy. This move allows Italian players to enjoy Play’n GO’s latest and most popular games.
Commenting on the deal, Brent Rovner, PokerStars’ casino director for North America, said to believe that the Detroit Red Wings game will resonate well with Michigan players, enhancing their gaming experience while supporting their favorite hockey team. Rovner’s comments underscore PokerStars’ commitment to providing exceptional and innovative gaming options to its customers.
Magnus Olsson, chief commercial officer at Play’n GO, echoed Rovner’s sentiments and emphasized the unique opportunity to collaborate with PokerStars on a game themed around the Detroit Red Wings. Olsson expressed pride in the final product and optimism about its success among hockey enthusiasts in Michigan.
The news of the partnership apparently did the Red Wings good, as they beat the Philadelphia Flyers last night 7 to 6.