Paris FC has secured a significant partnership with bwin, a renowned name in sports betting and poker. This collaboration aims to enhance fan engagement and strengthen the club’s presence in French and international football.
As part of the deal, bwin will gain brand visibility at all Paris FC matches while offering exclusive prizes and promotions for both bettors and club supporters. The partnership aligns Paris FC with major brands like Vinci, Renault, adidas, and Red Bull, reinforcing its ambitions to rise in French football.
Christophe Michel, bwin’s digital and marketing director, emphasized the brand’s commitment to the sport. “Paris FC embodies values that are close to our hearts, and we are delighted to contribute to the club’s growth as a partner. This partnership will allow us to strengthen our ties with the world of French football and its fans, in the heart of the City of Lights.”
Paris FC President Pierre Ferracci highlighted the importance of this agreement, stating, “We are proud to announce this strategic partnership with bwin. This partnership confirms the growing attractiveness of Paris FC and the confidence that prestigious brands place in our project. With bwin at our side, we are strengthening our project and creating new opportunities for our supporters and fans of the Club. Thank you to bwin for their trust, and welcome to the Paris FC family!”
With this partnership, Paris FC continues to expand its commercial reach while offering fans new and engaging experiences throughout the season.