Checkd Dev, a leading sports betting technology specialist within the Checkd Group, has strengthened its partnership with Paddy Power, a prominent brand under Flutter Entertainment, by launching the revolutionary betting solution, Mix ‘N Match.
Mix ‘N Match marks a significant milestone as Checkd Dev’s inaugural bespoke product for Paddy Power in the UK. This innovative platform empowers users to swiftly construct combination bets, offering pre-configured options that can be personalized with ease. With intuitive filters, users can create multi-leg bets effortlessly, enhancing the overall betting experience.
The launch of Mix ‘N Match builds upon the success of Checkd Dev’s Smart Acca iFrame product, delivering enhanced capabilities. This latest offering allows for the bundling of multiple single-event combinations within a single bet, providing users with a diverse range of markets including 1×2, BTTS, fouls, shots, goalscorer, and more.
Powered by official Opta data, Mix ‘N Match leverages historical form to offer rapid-fire data visualization insights. This intelligent approach aids users in making informed betting decisions, leading to improved conversion rates for the operator.
Adam Patton, Managing Director of Checkd Dev, expresses excitement about the collaboration with Paddy Power and the development of this innovative product. He emphasizes the seamless teamwork between both parties, highlighting a shared commitment to excellence and innovation.
Rob Elliffe, Head of Product at Paddy Power, commends Checkd Dev’s professionalism and the successful delivery of Mix ‘N Match. He praises the product’s innovation and its positive reception among customers, enhancing the user journey through data-driven insights.