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OpenBet’s innovative goods and technology platform have been smoothly incorporated into OPAP’s wide retail network, a determined strategic step. Approximately 20,000 terminals that utilize OpenBet’s extensive array of premium betting technology and trade content are part of this progression, which extends to over 3,000 OPAP outlets worldwide.
OPAP, which was established in 1958 and is a part of the Allwyn Group, is a well-known and progressive gambling operator in Greece as well as internationally. Aiming to broaden alternatives and improve consumer experiences with entertainment, OPAP is dedicated to developing a strong retail betting proposition as part of its forward-thinking business strategy.
Because of OpenBet’s adaptable platform, OPAP is able to provide its retail consumers with additional features and functions that enhance their overall betting experience. By gaining access to various software features on the backend, such as multipricing, OPAP is able to provide a wide variety of odds and betting markets for both online and in-store customers.
This change in retail comes after OPAP’s new online sportsbook, which is also operated by OpenBet, launched with great success. The two organizations’ smooth cooperation has made it possible to implement a cutting-edge retail betting platform, demonstrating their dedication to innovation and client-focused services.
The importance of this accomplishment was highlighted by OPAP CEO Jan Karas, who said, “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking.” Karas underlined the partnership’s success, predicting that the new retail betting platform will improve patrons’ enjoyment at OPAP locations.
Jordan Levin, Group CEO of OpenBet, highlighted the achievement as a significant milestone for both companies. “This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide,” Levin remarked, emphasizing the strategic impact of the collaboration.
OPAP and OpenBet, which provide their clients with additional alternatives and an immersive experience, are well-positioned to establish new benchmarks in the sector as Greek retail betting enters this transitional period.