Novig has introduced a responsible trading framework built around a 21-plus age limit, self-exclusion tools and tighter controls on deposits and losses. The sports prediction market operator says the policy sets a higher consumer protection standard than rival platforms that allow trading from age 18.
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The new policy arrives less than two weeks after Novig entered the federally regulated prediction market sector. Its sports event contracts are available nationwide under a designated contract market structure.
Age protection sits at the centre of the framework. Novig requires users to verify their identity and can request further verification later. Accounts can face suspension when users breach the 21-plus rule or misuse another identity.
Kalshi and Polymarket, by comparison, permit customers from age 18. Novig instead aligns its minimum age with the standard found across most legal US sports betting markets.
“Trust is the foundation of every market, and it’s earned through clear rules and accountability,” said Jacob Fortinsky, cofounder and CEO of Novig. “Responsible trading shouldn’t rest solely with the customer – it should always begin with the exchange itself. By codifying responsible trading standards directly into our rulebook, we’re holding ourselves to the same high standard we expect of our participants and establishing a new benchmark for how federally regulated prediction markets should operate.”
Novig will also offer indefinite self-exclusion, deposit limits and loss limits. A cooling period will apply before users can increase previously selected limits.
The operator plans to monitor trading for risk indicators and design its platform to reduce impulsive activity. New sports contracts will also go through a consumer protection review before launch. Novig says it can provide framework reviews and related data to the CFTC on request. Its responsible trading policy remains publicly available through the Novig support centre.
Advertising forms another part of the policy. Novig says it will not target people under 21, promote products as “risk-free” or offer incentives aimed at recovering previous trading losses.
The 21-plus policy comes as sports prediction markets face growing questions over player protection. CFTC regulated exchanges developed from financial trading, where an 18-plus minimum has traditionally been common, while most state regulated sportsbooks require customers to be 21.
Recent disputes have made that difference more relevant. Nevada courts and regulators have challenged sports event contracts as gambling products that should fall under state gaming requirements, while prediction market operators have argued for federal CFTC oversight.
Consumer protection has become part of that debate as sports contracts become a larger part of prediction market activity. The CFTC has also increased its attention on conduct within prediction markets, including issuing a February 2026 enforcement advisory after cases involving fraud and misuse of nonpublic information.
Novig is therefore taking a sportsbook-style approach to several responsible gambling controls even while operating as a federally regulated prediction market.