Midnite Becomes Main Sponsor for Sheffield United

Midnite will be the principal partner of Sheffield United for the 2025–26 season. The online sportsbook’s name will appear on the front of adult team shirts, including those for the men’s and women’s squads, as well as on training kits and replica gear.

Good to know

• Midnite branding will appear at Bramall Lane and across Sheffield United’s media channels.
• A matchday promotion will give two season ticket holders a premium experience at every men’s home league game.
• The collaboration will follow the Gambling Commission’s codes of practice.

Fans attending home matches will also notice the Midnite logo around the stadium, on matchday sheets, and in the official programme. In addition, the club will work closely with Midnite on a campaign to bring supporters closer to the team throughout the season.

As part of the partnership, the Midnite Premium Seat Upgrade will give two lucky season ticket holders a chance to enjoy a premium matchday experience inside the Tony Currie Suite. Winners will be selected at random before each men’s home league fixture.

Jonathan Shaw, Vice President of Growth at Midnite, shared his thoughts: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans. This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”

Earlier this year, Midnite served as the official betting partner of the 2025 World Snooker Championship held at the Crucible Theatre in Sheffield, further building its presence in UK sports.

Sheffield United’s Head of Commercial, Paul Fielder, also welcomed the new partnership: “We’re pleased to welcome Midnite as our principal partner for the 2025–26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach. We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”