5BTC or 111% + 111 Free Spins!
New players only. Exclusive 111% Welcome Bonus + 111 Free Spins
Lottery.com is expanding its presence in the sports and wellness sector by acquiring a controlling stake in Dubai-based incubator Nook Holdings Limited. The move reflects a broader strategy to grow the Sports.com brand across global markets, starting with a foothold in the Middle East.
Good to know
The acquisition gives Lottery.com a majority position in Nook, a sports and wellness business incubator founded by Ravi Bhusari. Nook offers support services such as licensing, co-working space, and startup assistance. It operates from the One JLT building in Dubai, within the Dubai Multi Commodities Centre (DMCC) Free Zone.
Closing is expected by June 30, 2025. Once completed, the existing Nook operations will transition under the Sports.com banner, keeping their current services intact.
Matthew McGahan, who serves as Chairman and CEO of both Lottery.com and Sports.com, sees the deal as part of a repeatable growth pattern. “This is not a one-off transaction – this is a scalable blueprint,” he said. “We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally.”
A second Sports.com facility is set to open in Dubai’s Al Quoz district later in 2025. Beyond Dubai, the company is also evaluating expansion into Riyadh, Jeddah, Abu Dhabi, and the Greater Miami region. These future hubs are expected to follow the same model — blending co-working, licensing, and networking within the sports and wellness space.
Nook posted a net profit of $354,000 in 2024 and forecasts a 38% rise to $490,000 in 2025, adding financial stability to the expansion strategy.
Mark Bircham, Director and Head of Acquisitions at Lottery.com, shared that the integration has been in progress for months. He highlighted how well Nook aligns with the broader goals of the Sports.com platform.
“We are ready to roll up our sleeves and begin supporting these companies with everything Sports.com has to offer — from networking and licensing to potential investment and acquisition. This is just the beginning,” Bircham said.
Ravi Bhusari, who will remain involved in the project, said the new partnership will benefit the startups within Nook. “This will be a defining moment for Nook,” he noted. The deal opens up new growth paths for the incubator’s members through increased access to resources and international exposure.