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One of the top football teams in Northern Ireland, Linfield FC, has formally announced the renewal of its long-standing relationship with Bet McLean, a bookmaker with roots in the region. With this new partnership, Bet McLean’s apparel sponsorship of Linfield FC will continue, demonstrating the company’s commitment to developing local sport.
As part of the expanded collaboration, Bet McLean will be featured on the shorts and shirt sleeves of the first squad. Furthermore, Windsor Park, Linfield’s illustrious home field, will include prominent branding for the betting firm in each of the four stands.
Expressing his enthusiasm about the extended partnership, Linfield Chairman Roy McGivern stated, “Bet McLean have sponsored Linfield for the best part of a decade. We are very pleased to continue working with Paul McLean and his team for the rest of the 2023/24 season. The company clearly has a passion for promoting and growing local sport, and as Northern Ireland’s largest football club, we are delighted to have extended this deal.”
David Graham, General Manager of Linfield FC, highlighted the positive working relationship between the club and Bet McLean, saying, “Paul has been a pleasure to work with since I joined Linfield early this year. We have had several discussions around how we could maximize the value of the partnership for both sides. I am pleased that we have secured four trackside signs as well as first team sponsorship from a local company with such a strong reputation.”
Graham also emphasized the significance of sponsorships in securing and expanding the club’s commercial revenue. Linfield FC is actively working to enhance the matchday experience for supporters and increase match attendance. The club’s dedication to creating a conducive environment for businesses to thrive in partnership and promote their brands is clear.
The extended partnership between Linfield FC and Bet McLean not only signifies a continued commitment to Northern Ireland’s football scene but also demonstrates the enduring value of local businesses supporting their community and its beloved sports teams.