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Khelraja, the top real-money gaming brand in Asia that specializes in sports betting, casino gaming, and eSports, just signed a partnership contract with Leicester City FC in a move that will further solidify its influence in the world of sports partnerships. Khelraja is now the football club’s official partner as a result of this arrangement.
A Win-Win for Fans and Brand Activation
Khelraja will add a thrilling aspect to the experience of Leicester City FC supporters throughout Asia as a result of our relationship. The gaming platform will provide predictions for all of the club’s competitive and friendly games, increasing interest among die-hard soccer fans. The brand will be highlighted in online, social media, and offline brand activation initiatives alongside the football team, extending Khelraja’s participation beyond the digital sphere.
A Tradition of Sporting Partnerships
The partnership between Khelraja and Leicester City FC is the latest in a string of such strategic partnerships with elite soccer organizations. The company has a history of forming beneficial relationships with well-known sports organizations, such as Juventus in Serie A and Sevilla FC in La Liga, demonstrating its dedication to this goal. Through these collaborations, Khelraja hopes to go beyond the conventional boundaries of television match viewing and provide fans in important Asian football markets immersive possibilities to engage with their favorite teams.
An Enthusiastic CEO Speaks
Viren Modi, the CEO of Khelraja, expressed his enthusiasm for the partnership, saying, “Leicester City FC has emerged as one of the most beloved football clubs globally over the last few years. The club’s remarkable journey, culminating in its historic English Premier League championship win in 2015/16, captured the hearts and attention of fans worldwide. With a steadily growing fan base in Asia, Leicester City FC now stands shoulder to shoulder with premier league giants like Manchester United, Chelsea, and Liverpool in terms of popularity in the region. We are thrilled to collaborate with Leicester City FC as their official Asian betting partner and offer sports enthusiasts across Asia a unique and rewarding engagement with the club, going beyond mere match-watching.”
The ‘Foxes,’ as Leicester City Football Club is commonly referred as, have a long history in English football. The club’s incredible 2015–16 Premier League title triumph at odds of 5000/1 is indelible in sporting history. The team also set a joint record by winning the EFL Championship seven times in a row, as well as the FA Cup in the 2020–21 season.
Through their collaboration with Leicester City FC, Khelraja and the sport of football have created a symbiotic relationship that allows supporters throughout Asia to fully experience the excitement and emotion of the game.