IBIA Welcomes Infront as New Associate Member

Infront has joined the International Betting Integrity Association (IBIA) as an Associate Member, further demonstrating its dedication to integrity in the betting industry. IBIA is the largest global monitoring body for betting integrity among private operators. This collaboration connects Infront with over 50 companies and 125 sports betting brands worldwide, emphasizing its focus on information sharing and cooperation.

Infront’s betting portfolio and client base are both expanding, and from 2025, the company will deliver over 70,000 annual events to its global clients. As part of this growth, Infront has entered into a data partnership with the International Tennis Federation (ITF). This partnership will provide bookmakers with a data delivery platform that offers low latency, which is essential for maintaining real-time accuracy in betting.

To support these developments, Infront plans to enhance its integrity services, ensuring protection for more than 40 rightsholders. This move aligns with Infront’s broader strategy to strengthen its offerings in data security and betting integrity.

Chris Catling, Head of Infront Bettor, highlighted the importance of the partnership with IBIA, stating, “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively. This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer, and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”

Khalid Ali, CEO of IBIA, also welcomed the partnership, saying, “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from betting-related corruption.”