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For the 2025 March Madness season, Incentive Games and bet365 have partnered once more to bring back the Bracket Challenge. The prize for a perfect bracket in this free predictor game is an incredible $10 million.
A $100,000 grand prize will also be up for grabs. To keep the competition intense, the top 5,000 players will also get leaderboard goodies.
Ahmed Baker, CCO of Incentive Games, expressed enthusiasm about the game’s return. He highlighted its role in fostering fan engagement and creating a sense of community during the basketball tournament.
“We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge,” said Baker. “This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
With a global presence, bet365 serves over 80 million users across 160 countries. The company continues to grow its digital presence in the US, with operations now active in New Jersey and Colorado.
A bet365 spokesperson shared excitement about the challenge, stating, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10m prize!”
The collaboration between Incentive Games and bet365 has continuously attracted a sizable number of participants. They hope to increase their presence in the cutthroat sports betting industry by providing enormous payouts and captivating experiences.
Fans may anticipate the return of the Bracket Challenge as March Madness draws near, where they can test their predictions for a chance to win prizes that could change their lives.