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With the announcement of their new alliance, Hibernian FC and SBK have designated the sports betting app as their sleeve partner till the summer of 2026. Thanks to this partnership, SBK’s emblem will be clearly visible on the Men’s First Team uniforms and on a large banner at Easter Road Stadium.
SBK was founded in 2020 and is a division of Smarkets, a renowned sports betting organization. By offering some of the greatest odds available, the company hopes to transform the sportsbook sector and level the playing field for bookmakers and their clients.
Murray Milligen, Commercial Director at Hibernian FC, expressed his enthusiasm about the new partnership. “We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club,” he said. “We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.”
Adam Baylis, Marketing Director at SBK, also shared his excitement. “We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs,” he said. “We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight.”
SBK’s innovative approach aims to offer better value to bettors, focusing on competitive odds and a user-friendly experience. This partnership with Hibernian FC marks an important step in SBK’s mission to disrupt the traditional sports betting market.
As Hibernian FC and SBK embark on this collaboration, fans can look forward to seeing SBK’s presence both on the kits and around the stadium, enhancing the matchday experience with market-leading odds and a commitment to fair play.