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To strengthen its dedication to fair play and openness in sports betting, Hard Rock Digital has teamed up with the International Betting Integrity Association (IBIA). IBIA, a non-profit, collaborates with leading operators to protect the regulated betting sector against fraud and match-fixing.
Through this partnership, IBIA’s vast monitoring network will incorporate integrity data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet. Over 70 businesses and 140 sports betting brands make up this global system, which manages over $300 billion in betting transactions yearly.
Highlighting the importance of this initiative, Hard Rock Digital President and Executive Managing Director Matt Primeaux stated, “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players. We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
When it comes to spotting and dealing with anomalous betting trends, IBIA is essential. Currently, the association is licensed or approved to offer integrity monitoring services in several Tribal gaming jurisdictions as well as 32 U.S. states.
Its tracking system gives real-time information into any fraudulent activity by connecting transactional actions to specific consumer accounts. IBIA improved its surveillance powers in 2024, making it easier to identify and report suspicious conduct in the betting markets of its members.
IBIA CEO Khalid Ali welcomed Hard Rock Digital to the organization, stating, “Hard Rock is a major US company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally. We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
The IBIA’s efforts have led to significant action against fraud. Throughout 2024, its alerts contributed to the investigation and sanctioning of 17 clubs, players, and officials involved in betting-related corruption. By joining this initiative, Hard Rock Digital reinforces its dedication to maintaining fairness and trust in sports betting.