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Graeme Smith, a former cricket star, has been announced as the new Global Cricket Ambassador by Betway, a prominent betting company, in a strategic move that further demonstrates the firm’s dedication to cricket. Smith, who at the age of 22 became the youngest skipper in South African history, has an astounding record of 53 victories and over 17,200 runs as the most successful Test captain in the history of international cricket.
Even though he stopped playing cricket in 2014, Smith is still well-known in the industry and can be seen providing analysis and commentary on Jio Cinema, an Indian on-demand streaming service. As he took on the position of Director of Cricket for Cricket South Africa from December 2019 to March 2022, his love for the game did not waver.
Smith was instrumental in the creation of the Betway SA20, a cricket extravaganza that has grown to be one of the most captivating competitions in the sport throughout his tenure. Smith is much more influential because he is now the Betway SA20’s League Commissioner.
As a subsidiary of the Super Group, Betway has painstakingly crafted an outstanding portfolio of sponsorships in a variety of sports. From football in the Premier League, Bundesliga, and La Liga to tennis in eight countries, along with partnerships in the NBA and NHL in the United States, Betway’s worldwide mark in the athletic realm is clear.
Anthony Werkman, CEO of Betway Group, expressed his enthusiasm about the latest addition to their roster, stating, “We’re immensely proud to have South African cricket legend Graeme Smith join the Betway Family. He was an incredibly good player in his day and has since gone on to be a leading figure within the sport, so it’s great that he’s joined as our new Global Cricket Ambassador.”
In response to the collaboration, Graeme Smith conveyed his excitement, saying, “I’m hugely excited to become Betway’s Global Cricket Ambassador. Betway is one of the biggest brands in global cricket, and I’m really looking forward to working with them to bring great content and insight to fans of the sport worldwide.”
The appointment of Graeme Smith as Global Cricket Ambassador highlights Betway’s unrelenting commitment to becoming the leading betting brand in cricket and their commitment to improving cricketing experiences for fans worldwide.