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Genius Sports, a leading data, technology, and broadcast partner bridging the worlds of sports, betting, and media, has announced a significant extension of its exclusive data partnership with Brazil’s National Basketball League (LNB). This extended partnership comes on the eve of the new basketball season scheduled to commence on October 21, 2023.
Under this renewed collaboration, Genius Sports, which currently partners with more than 200 basketball federations and leagues globally, will provide FIBA LiveStats for all LNB competitions. This entails capturing and distributing detailed play-by-play statistics tailored for various sports-focused platforms. Furthermore, Genius Sports will play a pivotal role in LNB’s live broadcasts by supplying this data to sports betting operators worldwide, enhancing their live betting offerings.
The extended partnership also reinforces measures to safeguard the integrity of LNB competitions against threats related to betting and corruption. Genius Sports will continue its vigilant monitoring of LNB events, promptly identifying instances of match-fixing or any other integrity concerns. Notably, in 2016, the company initiated its educational services and 24/7 bet monitoring system for LNB. This comprehensive monitoring system analyzes betting odds and market movements, highlighting any suspicious betting activities or irregularities.
Guilherme Buso, Senior Account Executive at Genius Sports, expressed the company’s enthusiasm for extending its partnership with LNB, one of Latin America’s premier basketball leagues. He highlighted Genius Sports’ innovative technology that will persist in preserving the integrity of LNB competitions and combating integrity threats. Buso also emphasized that the partnership facilitates the distribution of official data that powers the global betting and sports vertical.
Rodrigo Franco Montoro, President of the National Basketball League, underscored the strategic significance of this long-term partnership extension. He stated that it aligns with multiple league objectives and praised the shared commitment to innovation between LNB and Genius Sports. Montoro emphasized that this collaboration would extend the reach of live game data securely and effectively, thanks to Genius Sports’ capabilities in data distribution.