Flutter-Owned Timeform and PA Betting Services Partner Up

Timeform, a Flutter-owned brand known for its premium horse racing content and insights, has partnered with PA Betting Services (PABS) to enhance its B2B offerings. This collaboration designates PABS as the official supplier and manager of Timeform’s services to businesses around the globe.

For over half a century, Timeform has been an integral part of the British racing scene, delivering reliable and high-quality racing information. Its services, including Race Verdicts, Star Ratings, 1-2-3 predictions, and individual horse comments, are vital for enthusiasts and professionals in British and Irish horse racing. PABS will now take on the role of distributing these services not only in the UK but also to international markets.

PABS’s clients will benefit from an enriched content portfolio, as they can now access comprehensive global horse racing and greyhound data, as well as Timeform’s acclaimed racing content, through a single integration. This partnership aims to streamline access to premium racing data and insights, making it easier for customers to enhance their offerings.

Sebastian Butterworth, Director at Timeform, shared his enthusiasm for the partnership, stating, “Timeform sees great opportunity in PA Betting Services’ vast distribution network, and this is what attracted us to this deal. We believe the two companies complement each other perfectly and together we are well-placed to become the number one global racing data and content brand.” He underscored the commitment to upholding the high standards of accuracy and integrity that Timeform is celebrated for, which he considers vital as they work towards expanding their global footprint through PABS’s extensive network.

Echoing Butterworth’s sentiments, Eugene Delaney, Director of PA Betting Services, outlined the strategic advantages of the collaboration. He said, “Our aim is to provide the best in class and most comprehensive racing product to our customers. This partnership allows our customers to access premium racing content through a single integration, reducing complexity while improving their product offering.” Delaney highlighted the value Timeform’s esteemed content brings to PABS’s offerings, signaling a significant boost in the quality and comprehensiveness of racing data available to their clients.