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Celebrated their new partnership with a joyous get-together at the Salão Nobre headquarters in Laranjeiras, Fluminense and Superbet joined forces. Fluminense will be represented in Brazil by Superbet, the master sponsor.
In attendance were close to 400 people, who saw six models displaying the newest Fluminense clothing branded with the Superbet emblem. Men’s and women’s football branding rights are secured by the arrangement, which will run for the next three seasons.
The most exciting part of the event was seeing the new clothes unveiled; they will be worn for the Colo-Colo game at Maracanã later today.
Amidst the revelry, Fluminense President Mário Bittencourt paused to contemplate the importance of the new partnership. Describing it as a pivotal moment, Bittencourt emphasized the significance of Superbet’s investment in the club’s future.
“This is a very special night for us,” remarked Bittencourt. “A night in which a big brand in the world market bets on Fluminense. This new sponsor, which is undoubtedly the biggest in the club’s history, is the consolidation of the work we have been doing over the last five years.”
Superbet Brazil CEO Alexandre Fonseca echoed Bittencourt’s sentiments, highlighting the club’s commitment to professionalism and excellence. He commended Fluminense for its rigorous approach, emphasizing the importance of collaboration based on shared values.
“We see commitment and serious work at the club,” noted Fonseca. “When you meet the Fluminense team, you see the way things are done, with austerity, seriousness and commitment. For a sponsor, this is extremely important.”
The partnership between Fluminense and Superbet symbolizes a shared vision for success, driven by dedication and mutual respect.