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Sports fans who shop, collect, and bet with Fanatics now have one more reason to stay loyal — the company has rolled out Fanatics ONE, a cross-platform rewards program designed to connect every corner of its growing empire.
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Fanatics ONE lets members rack up points across the brand’s expanding portfolio — from buying jerseys and sports memorabilia to placing bets on its sportsbook or playing in its online casino. Those points can then be redeemed for everything from free shipping and giveaways to bucket-list events like meeting star athletes, attending Super Bowl parties, or gaining access to Fanatic Fest.
The program builds directly on FanCash, which the company calls “the currency of sport.” With partnerships spanning every major U.S. sports league — including the NFL, MLB, and NHL — Fanatics says it can deliver fan experiences that competitors simply can’t match.
Future additions are already on the table. Plans include a Fanatics-branded credit card, exclusive rewards for members, and new collaborations with leagues and teams to make the perks even more personal.