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PENN Entertainment and the National Hockey League (NHL) have joined forces, making PENN’s ESPN BET in the U.S. and theScore Bet in Ontario the NHL’s Official Sports Betting Partners. This collaboration grants ESPN BET and theScore Bet special rights, including access to the NHL’s intellectual property and integration into league programming and experiences.
Launched on November 14 in 17 states, and breaking records for most downloaded app, ESPN BET is a new online sportsbook from PENN Entertainment. It merges ESPN’s well-known brand and widespread platform with PENN Entertainment’s in-house technology and sportsbook expertise.
This partnership covers various NHL events, including the regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series, and the 2024 NHL All-Star Weekend. It also involves collaboration to ensure top-notch game integrity.
Jason Jazayeri, NHL Vice President of Business Development, expressed excitement about partnering with ESPN BET and PENN Entertainment. He highlighted the partnership’s potential to engage fans and offer responsible gaming experiences, emphasizing the NHL’s youthful and dynamic appeal.
“There’s definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment.”
From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership. The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN BET in the U.S. and theScore Bet in Ontario to engage our passionate fan base.”
Aubrey Levy, Senior Vice President of Marketing and Content at Penn Interactive, shared the enthusiasm for the ESPN BET launch in the U.S. He noted that the partnership with the NHL would help market the new sports betting experience and engage hockey fans more effectively, especially in Ontario where hockey is extremely popular. He sasid:
“The recent launch of ESPN BET in the U.S. is extremely exciting and we’re thrilled to collaborate with the NHL to help market our new sports betting experience,” Levy said. “Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”