DRF Bets Becomes 1ST Bet Pro as Ownership Shifts

Affinity Interactive is handing over its online betting platform, DRF Bets, to a longtime partner. The move signals a tighter focus on racing content while allowing the platform’s new owner to take it in a fresh direction.

Good to know

• DRF Bets has been renamed 1/ST Bet Pro under new ownership.
• Xpressbet, owned by 1/ST Technology, now runs all platform operations.
• DRF will now focus more on media, data products, and affiliate partnerships.

On June 10, 2025, Xpressbet took full control of the DRF Bets wagering platform from Affinity Interactive, which owns Daily Racing Form. The new name for the platform is 1/ST Bet Pro. This change marks a shift in responsibilities but not an abrupt break—Affinity and 1/ST Technology had already worked together for years behind the scenes.

Since 2011, Xpressbet has provided the key backend infrastructure for DRF Bets, including its tech stack, customer service, betting pathways, and data protection. With the full transfer now in place, the product will continue to run with familiar systems, just under a new label.

Scott Butera, CEO of Affinity Interactive and Publisher of DRF, shared his take on the change: “This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths—premium racing data, expert handicapping and compelling content.”

Butera explained that the company can now grow its role in the wider horse racing and betting landscape by offering media and data services to more platforms and racetracks. Areas like affiliate partnerships, e-commerce, and new data-driven products will become the priority moving forward.

On the technology side, 1/ST Technology believes this handoff will help solidify its position in the market. The company owns 1/ST Bet and Xpressbet and aims to combine customer familiarity with wider innovation.

1/ST Technology President Keith Johnson said, “1/ST Technology is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST Bet Pro brand.” He added that users should expect a smooth experience, and new features are already in the works.

The companies described the move as the next chapter in their long-term partnership rather than a break from the past. Customers should notice few disruptions and can expect more product offerings in the future.