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The Queen Baton Rouge has officially opened its doors, ushering in a new age of entertainment at the old site of the Hollywood Casino in Baton Rouge, in an exciting milestone for gaming fans. The big opening was complemented by the debut of the cutting-edge DraftKings Sportsbook, which added a thrilling element to the venue’s offerings.
Following the acquisition of the facility by Casino Queen Holding Company in 2020, the transformation from Hollywood Casino to The Queen Baton Rouge was disclosed. The property’s makeover is now complete, thanks to a $85 million investment, providing guests with a new and lively gaming destination.
A huge casino at the heart of The Queen Baton Rouge has an impressive choice of over 700 gaming machines and 18 gaming tables. Visitors may enjoy a wide range of games, including poker, craps, blackjack, and roulette, ensuring a spectacular gaming experience.
Aside from gaming, The Queen Baton Rouge has a variety of gastronomic and entertainment alternatives. Diners may sample a wide range of cuisines at 3 Woks Noodle Bar, Big Chicken, The Loft at 1717, and Capitol Coffee, assuring a pleasant culinary adventure.
The facility launches the Queen Rewards loyalty program, allowing guests to join and enjoy unique rewards. Members may earn points to get better deals and discounts, which will improve their entire experience at The Queen Baton Rouge.
Adding to the excitement is the permanent DraftKings Sportsbook, a premium destination within the venue. With 20 kiosks and 4 betting windows, players can engage with one of the most prominent betting companies in the U.S. The sportsbook’s crown jewel is its expansive 28-foot-wide video wall, keeping sports enthusiasts connected to the latest developments in the world of professional sports.
The opening of The Queen Baton Rouge was a momentous occasion, graced by the presence of notable figures. Terry Downey, President and CEO of The Queen Gaming & Entertainment, joined Baton Rouge’s Mayor-President Sharon Weston Broome in marking the establishment’s debut. The event also welcomed Ronnie Johns, Chair of the Louisiana Gaming Control Board, and former National Football League quarterback Matt Flynn.
Coinciding with the opening, DraftKings unveiled a new commercial featuring its fresh tagline “The crown is yours.” The brand’s ambassadors were also introduced, further showcasing DraftKings’ commitment to providing a royal betting experience.
As The Queen Baton Rouge opens its doors and DraftKings brings its premium sportsbook to the forefront, gaming enthusiasts can look forward to a new era of entertainment and excitement in Baton Rouge.