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DraftKings confirmed plans to release a single, integrated mobile platform that combines sportsbook, online casino, lottery, daily fantasy sports, and prediction markets. The new product, called DraftKings Sports & Casino, is scheduled to begin rolling out in March, with early integration timed around March Madness.
The company said the goal centers on reducing fragmentation across products while giving users one account and wallet where regulations allow.
DraftKings customers may soon need fewer apps on their phones.
Good to Know
DraftKings said the Super app structure will depend on jurisdictional rules, meaning some markets will see faster consolidation than others. Still, executives expect the initial phase to be live in time for the NCAA tournament, a key acquisition window for U.S. sports betting operators.
“The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated sportsbook to offer a unified sports experience, available nationwide,” DraftKings stated in a release.
Instead of treating sportsbook, casino, lottery, and predictions as separate funnels, DraftKings wants every product to reinforce the next. The company said the integrated app will support cross selling, raise engagement, and improve unit economics across the platform.
Executives also pointed to what DraftKings called a “powerful lifetime flywheel,” built across product, technology, marketing, and trust. Bringing all verticals into one interface is meant to accelerate that loop rather than dilute it.
DraftKings roots trace back to daily fantasy sports in 2012. That foundation later supported the transition into legal sports betting after PASPA fell in 2018. Today, DraftKings operates mobile or retail sports betting in 29 U.S. states, Washington DC, Ontario, and Puerto Rico. Online casino products run in four states and Ontario, while DFS remains active in 44 jurisdictions.
Prediction markets represent the newest piece of the puzzle. DraftKings launched its Predictions product in December 2025, entering direct competition with Kalshi, Polymarket, and FanDuel Predicts. Executives said Monday that leadership plans to pursue the same competitive position in predictions that DraftKings holds in sports betting.
Investor materials released alongside Monday investor day outlined how deep that integration runs. DraftKings plans to fold proprietary pricing and trading directly into the combined sportsbook and prediction platform. Company officials emphasized that over a decade of sports customer data now feeds both wagering and prediction products.
Marketing also changes under the new structure. Instead of separate campaigns for sportsbook and predictions, DraftKings plans a national strategy built around the combined app. Executives said that approach reduces redundancy while keeping customer acquisition costs tighter.
A major piece of the prediction market buildout involves infrastructure already in place. DraftKings currently operates its prediction platform with support from CME Group and Crypto.com. That setup will evolve toward in house market making, a designated contract market, and futures commission merchant capabilities managed internally.
Company leadership views that control as critical for the next phase of prediction markets. Internal pricing allows DraftKings to create on demand combo style contracts, similar to parlays in sports betting.
Those combo products matter financially. Parlay bets consistently generate higher margins than straight wagers. The ability to offer hundreds of same game parlays helped DraftKings and FanDuel become the two most profitable sportsbooks in the U.S. DraftKings believes prediction markets will follow the same pattern.
Executives said the prediction market winner will need to master combo construction, not just single outcome contracts.
Competitive pressure has increased as non gambling companies enter the prediction space or announce plans to do so. While DraftKings and FanDuel have not reported major revenue losses tied directly to sports event contracts, investor anxiety remains high.
Both companies have seen stock prices fall more than 50 percent over the past 12 months. Management teams attribute much of that decline to uncertainty around prediction markets rather than sportsbook fundamentals.
DraftKings response centers on consolidation rather than separation. One app, one wallet, and one ecosystem now sit at the center of the company growth strategy.
DraftKings Sports & Casino is a unified app combining sportsbook, online casino, lottery, DFS, and prediction markets.
The first phase is expected to roll out in March, with upgrades continuing through 2026.
Yes, a single account and wallet will apply where local regulations allow.
Prediction markets will integrate directly with sportsbook infrastructure, pricing, and marketing.
Combo trades mirror parlays, which generate higher margins than single outcome bets.