Dimitar Berbatov Renews Gig as JBO Regional Brand Ambassador

Dimitar Berbatov, a legend of the game of football, has extended his tenure as the official brand ambassador for JBO (Just Bet Online), the top Asian sports and eSports betting company.

Berbatov will continue to be the face and driving force behind a number of targeted promotions and activations for one of the most well-known and respected digital sportsbooks and eSportsbooks in Asia in his continued work with JBO. Our forward-thinking alliance continues without a hitch with a committed long-term scope for cooperation.

Berbatov, widely regarded as the greatest Bulgarian player of all time, has over the past few years brilliantly matched JBO’s own inventive brand principles with his captivating appeal and ageless track record of on-field brilliance. In fact, having played for some of the most illustrious football clubs in the world, such as Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham, and Monaco, Berbatov has quickly forged relationships with football fan bases throughout the world.

JBO has a long history in football and other international sports, and its sponsorship roster reflects that. JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1 after successfully working with Bologna FC in Serie A and securing the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League tournament. Outside of Europe, JBO has previously collaborated with Keen Gaming, Killer Angel, 5POWER Gaming, and 496 Gaming in addition to VICI Gaming, one of the major esports companies in China.

The fact that Berbatov’s contract was extended further highlights JBO’s progressive and ambitious growth over the years, expanding its worldwide presence into more developing nations and bolstered by the operator’s mission to engage, educate, and amuse.

This newest historic agreement underlines JBO’s dedication to worldwide representation and developing a football-friendly atmosphere within a responsible gaming culture. JBO is still working to improve its online offers for football enthusiasts throughout the world.

JBO commented in a press release:

“We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.

Berbatov added:

“I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.

“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”