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Dimitar Berbatov, a former Premier League football player, has been named the official European brand ambassador of LiveScore, a pioneer in real-time sports updates worldwide. Two essential elements of the LiveScore Group sports ecosystem, LiveScore Media and LiveScore Bet, are part of this strategic alliance.
LiveScore has been a reliable brand for sports fans all over the world since its founding in 1998, providing real-time updates and increasing fan interaction. This partnership demonstrates the company’s dedication to enhancing football experiences around Europe by utilizing Berbatov’s media, content, and campaigning expertise.
Dimitar Berbatov, known for his stellar career with Manchester United, Tottenham Hotspur, and Fulham, brings a wealth of knowledge and credibility to the role. His iconic status in the football world, particularly in the UK, makes him a natural fit for the ambassador position. Berbatov’s appeal extends beyond his playing days, with a recent partnership for LiveScore’s ‘Extra, Added Time’ campaign.
This initiative, aimed at promoting mental health awareness, encouraged fans to take additional time for self-care. As part of the campaign, LiveScore donated £250 to charity for every key Premier League moment delivered through its app after the 90th minute during November. Berbatov’s involvement was instrumental in amplifying this important message.
“I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign,” Berbatov shared. “Together, we’ve shown that football can inspire positive change. I’m excited to build on that momentum.”
LiveScore CEO Sam Sadi expressed his enthusiasm for the partnership, stating, “We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.”
This partnership is expected to enhance the relationship between LiveScore and its audience, with Berbatov’s input providing an even greater connection between fans and the game they love. Through this collaboration, LiveScore continues to demonstrate its leadership in delivering real-time updates and bringing fans closer to the action.