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Brazil’s regulated betting market is still in its early stages, and voices pushing for safer play are gaining more attention. One of the most visible figures in this conversation, influencer Daniel Fortune, has announced a new partnership with licensed operator Multibet, aimed at putting responsible gaming at the forefront.
Good to Know
Fortune has built his platform by breaking down betting concepts in a direct style that resonates with everyday players. With a following of more than 330,000, he has become one of the most recognizable names in Brazil’s gambling discussion, often highlighting the importance of balance and awareness when placing wagers.
Now, through his collaboration with Multibet, Fortune says the focus is clear: ensure that rapid market growth in Brazil is matched by safeguards for players.
“The betting sector in Brazil is expanding and it is essential that this growth is accompanied by responsibility and balance,” he said.
Bernardo Fantoni, Multibet’s Head of Marketing, explained why Fortune was a natural fit for the brand:
“The presence of Daniel alongside Multibet reinforces our proposal to be where the bettor is. He is already a reference in the sector and together we will strengthen communication with those in the betting space.”
Multibet, which secured its federal license in December 2024, offers both sports betting and online casino games. From the start, the operator has promoted responsible play as part of its compliance strategy, positioning itself against the backdrop of warnings from regulators about the risks posed by unlicensed operators.
Fortune’s partnership with Multibet comes just weeks after he teamed up with Superbet, another major operator expanding in Brazil. That project also centered on educating players and encouraging safer gambling habits. Superbet, a sponsor of São Paulo FC and Fluminense, is one of several international brands increasing investment in the Brazilian market.