Sports News
| Published On Aug 10, 2021 10:57 pm CEST  |  Updated on Aug 5, 2023 6:40 am CEST | By iGaming Team

BWIN Extends Partnerships with Five German Bundesliga Teams

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On Tuesday, German bookmaker bwin, part of global gaming group Entain, announced the extension of existing partnerships in the German Bundesliga with three more seasons.

The renewal of deals imply that, up until the end of 2023/2024, bwin will continue to serve as the exclusive sports betting partner for five Bundesliga football teams: Borussia Dortmund, Union Berlin, Cologne, St. Pauli and Dynamo Dresden.

In the press release, Stephan Heilmann, Managing Director of Digital Europe Entain commented on the renewed partnership:

“It’s a great honour for us to continue our long-term partnership with these long-standing clubs. Our sponsorships underline the importance of the fans and the passion for football. Authenticity is a top priority for bwin, just as it is for our five partner clubs. We’re therefore delighted to be maintaining our close partnership with them over the next three years.”

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The German Bundesliga clubs were very pleased with the continuation of their partnerships.

Carsten Cramer, Managing Director of Borussia Dortmund added, “we’d like to thank bwin for placing their trust in us. We still believe that the two brands are an excellent match. Since we’re always interested in long-term partnerships, it’s only logical to continue our existing collaboration.”

Alexander Wehrle, Managing Director of FC Cologne reflected on the effects of the  alliance.

“We’re delighted to have bwin as a powerful brand at our side as a betting partner for the next three years. Working together, we’ve already developed exciting features for our fans such as FC Cologne Matchday Tip and betting odds integration on our platforms, and will continue on this successful path together.”

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Bernd von Geldern, Sales Manager of FC St Pauli said that the past three years of their partnership was a key contributor to extending the deal.

“Over the past three years, we’ve found bwin to be a reliable partner, and we’re thrilled to be able to continue working together in the long term. bwin is an internationally networked brand with high appeal, yet also closely associated with German football. We look forward to the fantastic projects we’ll be carrying out together in the coming seasons.”

Thomas Stäpke, Director of Finance and Sales at Union Berlin added:

“We’re delighted to be able to keep giving our fans attractive matchday offers together with bwin. The company has been at home in sport for years and has become established as a leading bookmaker thanks to its success in the digital realm.”

Managing Director of Dynamo Dresden, Jürgen Wehlend, concluded:

“Especially at the current time, the fact that our deal with bwin has been extended by another three years in collaboration with our marketing agency SPORTFIVE is a strong indication of the high mutual regard resulting from our partnership over the past three years. Together, we look back on many joint activities in the past – and look forward to many more in the future.”

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bwin keen on sponsorships

Entain has an extensive program when it comes to supporting grass roots and community sport, as well as aspiring young athletes.

bwin is currently the ‘Official Sports Betting Partner of the DFB German Football League’. Since July 2019, apart from an advertising partnership with the DBF Cup, this implies the advertising rights for the national teams until 31 December 2022, as well as until summer 2022 for the Women’s Bundesliga.

Bwin also have partnerships outside of Germany. In the Spanish LaLiga, bwin sponsors FC Valencia and is the regional partner of the Spanish teams in the Euro League.

Already being the official betting partner of the Belgium Pro League, it is also the main sponsor of the Portuguese national football league. In the next season the football league will be renamed Liga Bwin.