Bundesliga Expands Sportradar Partnership With New Fan and Betting Features

The Bundesliga is set to kick off the 2025–26 season with fresh innovations after extending its partnership with Sportradar, the Swiss-based sports data and tech company.

Good to know

• The collaboration stretches back to 2005 and now enters its 20th year.
• Sportradar projects €1.7 billion in revenue by 2027.
• The new rollout adds up to 240 live player markets per match.

Bundesliga and Sportradar have worked together since 2005, and the relationship has shaped how fans, media, and betting operators experience the league. Now the two sides are taking another step by introducing more advanced offerings for the upcoming season.

Patrick Mostboeck, Sportradar’s Senior VP of Fan Engagement, reflected on the collaboration:

“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”

What Fans and Bettors Can Expect

The expanded partnership will bring:

• Up to 240 new live player markets per match, powered by player tracking data.
• AI-enhanced livestreams through Sportradar’s 4Sight Streaming technology, offering real-time overlays and actionable insights.
• An improved live match tracker designed to provide a deeper, data-driven view of the action.

For betting operators, these tools mean more ways to engage users, while fans will enjoy richer, more interactive viewing experiences.

Peer Naubert, CEO of Bundesliga International, said the league’s focus is clear:

“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry. This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”